BACHELOR THESIS - MARCH 2019

OCCUPIED EMOTIONS

How design influences human emotions 

To find out whether design could influence the human mind, emotions or the human behaviour was the main goal I had in mind when I started this dissertation. Due to the lack of time and the broad spectrum of information, I had to narrow it down to the influence of design on emotions. This dissertation comes to no conclusion as the empirical part is missing due to the task assignment. Yet, a plausible derivation could be made. This dissertation summarizes ideas and rules made by designers, the idea of the counter-sideand the scientific side by explaining three different elements of design: typography, shapes and colours.

Challenging myself and my capabilities was the focus of the practical part. Jumping into motion graphics, something I have not done in depth, combined with 3D elements which I have never done before, was an experience I am thankful for. Through this thesis, I was able to experiment and find another side of design that I enjoyed creating.

To find out whether design could influence the human mind, emotions or the human behaviour was the main goal I had in mind when I started this dissertation. Due to the lack of time and the broad spectrum of information, I had to narrow it down to the influence of design on emotions. This dissertation comes to no conclusion as the empirical part is missing due to the task assignment. Yet, a plausible derivation could be made. This dissertation summarizes ideas and rules made by designers, the idea of the counter-sideand the scientific side by explaining three different elements of design: typography, shapes and colours.

Challenging myself and my capabilities was the focus of the practical part. Jumping into motion graphics, something I have not done in depth, combined with 3D elements which I have never done before, was an experience I am thankful for. Through this thesis, I was able to experiment and find another side of design that I enjoyed creating.

Emotion is a system of movement that stood in the heart without the permission of the will, and that suddenly changes the color of the thoughts – Alain

Emotion is a system of movement that stood in the heart without the permission of the will, and that suddenly changes the color of the thoughts – Alain

heart

The first segment of my thesis is an analyzation of three different designers whom all share the same core idea of design being connected to emotions. While Denman Waldo Ross defined general rules about the relationship between design and harmony, balance and rhythm, Don Norman took the approach from a more scientific side.

He explained the influence design has on emotions through cognitive science. Stefan Sagmeister and Jessica Walsh shared their opinions and research studies about the field of design and beauty in which they stated the importance of beauty in terms of functionality. The big counter-movement to emotional design was the Bauhaus, which is briefly explained and reflected in the thesis aswell.

The second segment is a deeper understanding of why design would influence or evoke specific emotions. Multiple studies on the influence of typography, shapes, and colours were analyzed and summarized. 

The first segment of my thesis is an analyzation of three different designers whom all share the same core idea of design being connected to emotions. While Denman Waldo Ross defined general rules about the relationship between design and harmony, balance and rhythm, Don Norman took the approach from a more scientific side.

He explained the influence design has on emotions through cognitive science. Stefan Sagmeister and Jessica Walsh shared their opinions and research studies about the field of design and beauty in which they stated the importance of beauty in terms of functionality. The big counter-movement to emotional design was the Bauhaus, which is briefly explained and reflected in the thesis aswell.

The second segment is a deeper understanding of why design would influence or evoke specific emotions. Multiple studies on the influence of typography, shapes, and colours were analyzed and summarized. 

Practical Part

Throughout the thesis, there were certain elements that could be connected to specific emotions or moods. This information was used for creating abstract elements and compositions for each segment.

The focus and the key element within the animation was the human being itself. Each segment contained a more abstract version of a head that visualizes the emotions it is stuck in or going through at this moment. Each segment has its own world generated around the human being to show each side of it more detailed. The worlds are filled with abstract objects that change in shape, size or colour to showcase the current state of mind.

The project is called “Occupied Emotions” as it visualizes the different states of feelings a person goes through and these emotions being stuck within one world.

Throughout the thesis, there were certain elements that could be connected to specific emotions or moods. This information was used for creating abstract elements and compositions for each segment.

The focus and the key element within the animation was the human being itself. Each segment contained a more abstract version of a head that visualizes the emotions it is stuck in or going through at this moment. Each segment has its own world generated around the human being to show each side of it more detailed. The worlds are filled with abstract objects that change in shape, size or colour to showcase the current state of mind.

The project is called “Occupied Emotions” as it visualizes the different states of feelings a person goes through and these emotions being stuck within one world.

Anxiety

Anxiety_01
Anxiety
Anxiety_01_website
anxiety02

Joy

joy_human
joy_big
joy01
joy02

Power

power-human
190107_Power0897
power02_website
power_01

The Book

book
book_black
joy_book
book_quote
title_book
power_book